The Ang Chin Moh Foundation aims at enhancing the perception of death and bereavement among the public, especially amongst the young. The younger generations are key to the future in this industry facing the challenges of an aging workforce without replacement because of cultural perceptions of death and funerals.

His prox today, he presides over the century-old business that is one of the biggest funeral director f Ang Chin Moh Funeral Directors and extending his innovative management skills across companies under his care. This includes Mount Vernon Sanctuary - comprising six 6-star funeral service halls; Flying Home, a repatriation service for the deceased; Algordanza Singapore and Western Casket.

A visionary, Ziqian started Mount Vernon Sanctuary in 2010, offering the services of 6-star funeral service halls to all funeral companies in Singapore. This ?open industry concept is part of what he believes is needed to improve the local death care industry - a sector beset with a poor image, scarce manpower, inconsistent standards and unfavourable operational areas. These issues are also what drives him to establish the Ang Chin Moh Foundation, Singapores first philanthropic organization started by a funeral director. Through the Foundation, he hopes to uplift the sector with greater professionalism, respect and quality.

Ziqian also travels globally to better understand other cultures, traditions and beliefs, which he says are essential elements to his profession.