About us

The Baaj, (the term for peregrine falcon in Punjabi) was traditionally used in Punjab to survey the situations across the rugged mountainous terrain in times of war. The reconnaissance received from the Baaj was used to develop and evaluate strategy and take immediate tactical actions thus playing a critical role in securing Punjab. The name Baaj Group takes its inspiration from this bridge between strategy and tactical actions. The Baaj Group will work with your team to understand your markets, develop strategy, and execute the strategy with actionable tactics