Blue-dge is a Singapore based consumer research company (company registration number: 200310011K). We specialise in advanced customer analytics and advisory to improve clients marketplace outcomes. Our clients are multinational companies operating in Asia and the rest of the world.

While we are based in Singapore, our clients are multinational companies operating in Asia and the rest of the world. Our clients are aware that their markets and customer segments are different in culture, place and background; hence they need to be sensitive to the different needs and preferences of their customers. Blue-dge understands that customers are not homogenous. Our clients usually adopt a common customised analytical framework designed by Blue-dge across markets or countries. However, the research methodology and advanced analytical methods we use uncover specific insights for specific markets and segments. Hence, our clients are able to understand peculiarity of their markets and segments and such insights empower our clients in decision making.