BRIDE OF THE WORLD - Since 1993
White is the universal colour of purity - a virtue that defines goodness,righteousness, morality, integrity and dignity. Where East meets West, a woman wears a resplendent white gown to proclaim her worthiness as a bride. On her wedding day, we celebrate her beauty, poise and elegance.

BRIDE OF THE WORLD pays tribute to all these and more. Our worthy winner is chosen for exhibiting these qualities:

B -Benevolence and Bravery
R - Respect and Resilience
I - Intelligence and Integrity
D -Devotion and Dedication
E - Endurance and Enterprise

BRIDE OF THE WORLD - A Singapore Pride
The BRIDE OF THE WORLD Event carries a strong emphasis on raising the standard of beauty in today's society. Our modern woman is defined as
beautiful not by outward features alone. A modern woman displays her charm in both form and character.

Based on our B.R.I.D.E. philosophy, our contestants should possess inner strength, intelligence and above all, strong familial characteristics. In Singapore, our women play an integral role in contributing to our society's wellbeing at home, at work and in various communities. They help establish and maintain wholesome family values, and together with our National Service men, they provide our nation's Total Defence efforts.

Uniquely, our BRIDE OF THE WORLD contest is the first to feature a full pageant without the need for a swimsuit segment or competition. And we take pride in
inviting women from a broad age range.