Created by Grands Moulins de Paris (GMP) in 1919, Dlifrance is now part of the NutriXo Group, one of Europe's leading millers and bakery manufacturers. NutriXo joined VIVESCIA Group (an agri-industrial group with two divisions: farming businesses and processing businesses) in 2012. The integration makes Dlifrance one of the links in the Groups food chain supply from field to fork, from the wheat to the finished bread, viennoiserie or patisserie products.

Dlifrance stepped out of Europe in 1983, with its first Asian outlet at Clifford Centre in Singapore. The French bakery quickly made its mark here with its patisserie, leading to a quick expansion in both the number of Dlifrance outlets here, as well as its menu. All the Dlifrance outlets in Singapore retained the Parisian charm, as Dlifrance Singapore worked closely with GMP to ensure the consistency of its products, through continuous upgrades in product technology and the quality of raw materials.

2013 marked a major turning point for the Dlifrance retail franchise business as it became an independent business unit within the company. This means greater opportunities for creative marketing strategies and exciting new concepts that can help Dlifrance cafes better cater to modern customers while still holding on to Dlifrances grand old charm and tradition.

Some of the developments moving forward will include things such as different types of food service at different times of day to keep pace with new consumption habits, and a greater awareness of the finite nature of the planet's food resources.

Dlifrance Singapore is under the Auric Pacific Group (www.auricgroup.com) and supports Dlifrance International in its aim to model itself as a caffull of life and vitality, fostering discovery and indulgence around taste experiences with unique French know-how and taste (Art de Vivre).