NowON is founded by Dong Long Enterprise Pte Ltd, a company based in Singapore, retailing mainly Men and Ladies footwear since 2007.

With the increasing popularity of E-commerce, NowON is targeted at todays technology savvy group of consumers. This Ecommerce platform is also a means of creating awareness of our products and to be able to allow consumers to purchase it online at a comfortable time.

With more than 20 years of experience in the footwear industry, our team know what todays conscious shopper look for : STYLISH , COMFORT, QUALITY and importantly, at an AFFORDABLE price.

Hence, In this philopsohy, FRANK WILLIAMS is created for the men and ALADY for the ladies, all dedicated to bringing in the fashion trends to the consumers.

Within 5 years in the retail market, FRANK WILLIAMS men shoes are now available at major departmental stores in Singapore and is one of the time-tested , trusted and well-accepted brand.

Late 2014 saw the emerging of ALADY, to cater for the Ladies footwear market. With so many brands available in the market, our team are constantly reinventing new styles that are trendsetting in this fashion industry. Thus, the consumers can be assured that ALADY footwear would be one within the companys philosophy : Stylish, Comfortable, tested Quality and yet Affordable.

In 2015, we are pleased to annouce the partnering with KIKI to meet the growing demand for ladies shoes.