Our Vision

To Grow, Glow and Globalise our "DURO" and "ADVANTE" brands.

To be a leader known for Innovative and Value-added Products that make a Difference to our Everyday Life.



Our Mission

To Create and Transform Innovative Ideas into Commercially Exploitable Intellectual Property (IP) Assets, with a focus on bringing the benefits of User-Friendliness, Security, Healthy Living and Green Environment to our stakeholders.


To Market and Distribute complementry International Brands and Products in the Region.