Freshening Holdings (S) Pte Ltd is the parent company which expands its wet towel products through business ventures in Singapore and beyond. As the Freshening Global Headquarters, it manages and provides expertise support to its global fleet of Freshening business partnerships. Freshening holdings is the brand owner for all its established brands designed for various segment of the market. It is also responsible for the selection and appointment of partners and distributors.



Today Freshening has established its presence in Malaysia, Indonesia, Hong Kong and China via the holding company- Freshening holdings. Freshening towels and products can now be experienced in more than 35 countries worldwide. Thru our clearly defined brands designed for the various segment, we welcome you to join us to FRESHENING the WORLD.