The year 1978 saw the birth of IONA products when it was brought in by Trading Company GOLDLAND INTERNATIONAL PTE LTD.

In the early days, the Singapore electronics market was crowded by numerous costly Japanese and Europeen household brands. IONA realised that there was a need for more affordable electronics products. Therefore it became the 1st local brand to launch its own range of household and kitchen appliances in Singapore.

In Co-operation with Japan Union Corp, Yokohama, IONA constantly strives to deliver innovative and high quality electronic products for its consumers.

Stepping into the 21th century, IONA promises to deliver more in terms of innovation and design to cater to the moving trends & needs of our consumers.