Listed on Singapore Stock Exchange since 1998, Hong Leong Asia Ltd is the Trade & Industry arm of Singapore conglomerate, Hong Leong Group. Hong Leong Asia, which started as a building materials supplier in Singapore, has grown into a major diversified industrial conglomerate in China, Singapore and Malaysia. With over 80 per cent of its market beyond the shores of Singapore, Hong Leong Asia is well placed to leverage on its current position to scale greater heights.

According to Brand Finance's 2015 annual study, Hong Leong Asia has shown marked improvement in its brand ranking and value on the Top 100 Singapore Brands index and takes the lead at number 18 in 2015. Its brand value also increased to US$620 million from last year's US$521 million. The study looks at how Singapore-listed companies fare in utilizing intangible assets and brands to generate value.