Rey Ong is founder and principal consultant at Hype Digital, a boutique digital marketing consultancy. He helps brands strategise and execute impactful digital marketing strategies based on qualitative and data-driven methodologies.

Hype provides end-to-end digital marketing solutions for brands: planning of digital and social media strategies, campaign management and optimisation, campaign auditing, analytics consulting and inhouse digital marketing training.

Rey has 9 years of digital marketing experience. His first foray into digital marketing was as founder of an online retail business, turning in a profit within its first month. He is an advocate for delivering data-driven success and accountability in digital marketing through the use of web analytics and researching consumer behaviour.

Rey possess a background in Computer Science/web development. He is passionate about digital and traditional marketing, as well as consumer behaviour. He also consults for the Gerson Lehrman Group as an independent consultant in the digital media space.

Prior to starting Hype Digital, Rey was most recently at luxury resort operator Banyan Tree Hotels & Resorts where he led the Banyan Tree and Angsana brands global digital and social media marketing initiatives across Owned, Bought and Earned media channels. During his stint at Banyan Tree, the brand won the Display Advertiser of the Year award from Google.

In his free time, Rey manages his pet rabbits Facebook page. He has also spoken at several digital marketing events on digital media and social media topics, such as Search Engine Strategies 2011 (Singapore), Social Media World Asia 2012, SME Internet Summit, and Contact Centres Asia 2012.