Our Mission Statement


We are a service-oriented company that exists to identify, source and supply quality products and services to selected market segments. Our strengths are to market and sell premium products in Asia, and to provide sourcing services for our customers outside Asia .

In support of this, we are committed to:

Honour all our business commitments

Being recognized by customers and the business community as an innovative, dedicated and reliable supplier of quality solutions, products and services

Being recognized by principals as a professional and aggressive partner in the mutually profitable business of marketing their products

Being recognized by the C. Melchers family as well as the public for integrity and sound business management

Provide the optimal working environment for employees by rewarding merit performance and looking after staff welfare, and providing training and personal development in order to increase their contributions to the Company

Maximise returns to shareholders