We rename Heavenly Rice Heavenly Premium Hom Mali Rice, and expand our Heavenly range once again to include Heavenly Standard Hom Mali Rice. Heavenly Standard rice is a fragrant rice brand targeted at middle-income families during the tumultuous late 2000s to early 2010s.
Heavenly Brown rice fast becomes a rice staple for many health conscious families, and even some health food eateries.
See Hoy Chan continues to build on its F&B business by importing Vietnamese and Cambodian Fragrant and White rice to suit the price points of its many customers. We also expand into delivery Heavenly vegetable oil to our F&B outlets. Recognising the space constraints of our F&B customers, we begin to deliver rice in 25kg bags.
See Hoy Chan moves from Carpenter Street to its current warehouse location on Pasir Panjang Road.