Silver Sparkles was sparked by one of our co-founders Helen Lim who is also the founder and CEO of Silver Spring Pte Ltd (www.silverspring.com.sg). Being an ex-HR practitioner with more than 40 years in the government and private sectors, she feels a lot for the well-being of our senior citizens (55 years old and above). Due to rapid ageing of our society, the Silver Tsunami is fast hitting our shores.

Helen wanted to explore a new business model that would allow the senior citizens to be productively engaged so as to remain gainfully employed with their available spare times yet without the high stress of the typical business money-churning environment. Hence she initiated a round table discussion with her network and roped in two other partners to co-found this social enterprise to promote the seniors cause.