Mr. Phua Yong Bee founded Soon Yong Trading in 1972 as he was passionately motivated about bringing a culture of excellence Singapore a young nation at that time. His decision to transform the company from a trading company by entering the Telecom Sector proved to be a visionary decision for the group.

Mr. Phua is recognised as an industry stalwart and many clients and even peers in the industry seek his advice regularly. He laid a strong value-based foundation for the company and is revered by all for the same today.

Mr. Phua is known for his keen business acumen and unmatched foresight qualities that helped him to steer the company through many challenging times. The fact that Soon Yong Trading survived and grew through multiple financial crises speaks volumes of his able leadership.

A Bachelor of Business Administration, Mr Phua is fondly known as an encyclopaedia of the Telecom Sector.