A not-too-long while ago, DY, one of the founders, heard about this incredible teether when he brought his newborn son to see his pediatrician. While examining his son, the PD took out this toy, and started squeaking it to coax DY's son. She told him this was the best teether she had ever seen, but didn't get around to telling him the name of the toy.

A while later, when DY's son started to teeth, he suddenly remembered what the nice PD had said. However, he didn't have the name of the toy, and only knew it was in the shape of a giraffe. After a bit of searching online, he managed to find out that it was called Sophie the Giraffe, and it was well-loved by parents the world over.

DY's son absolutely loved Sophie, and DY started wondering why this great product was not available to parents in Singapore and the region. To cut a long story short, DY decided he should share the joy that this toy was bringing to his son. So now, this marvellous teether, Sophie the Giraffe, and other Vulli toys can finally be made available to parents and their kids in this region.