Incorporated in 1993, Wee Tiong Pte Ltd is an established regional rice, wheat flour and sugar importer and wholesaler. Our rice is mainly from Thailand and Vietnam, and we have successfully built up household brands such as Golden Royal Jewel in Singapore, where our products can be found in most major supermarkets and provision shops. While local sales make up 7 per cent of our total sales, the majority of our business revenues are generated from overseas sales in Indonesia, The Philippines, and Malaysia, amongst others.

Our business model was getting obsolete and profits and trading numbers were dwindling. I was able to identify the need for changes to a more dynamic trading model, which comprises of cargo positioning as well as hedging among others.

Tan Wee Beng, Director, Wee Tiong

Our company had received numerous accolades including the Global Trader Programme initiated by the International Enterprise Singapore. We are also a ten-time recipient of the Enterprise 50 Award that commemorates the top 50 homegrown companies that display unparalleled foresight and innovation in their buiness strategies. Tan Wee Beng, who is one of the directors, also clinched the Ernst & Young Entrepreneur Of the Year Award 2011, one of the most prestigious personal awards for local business leaders. Furthermore, we are a member of the prestigious Refined Sugar Association (RSA) of London as of 2003. Such exclusive recognition, backed by consistency and a track record in sugar trading volumes throughout these years had enhanced our reputation in the sugar trading business.