Wine Xin, a Singapore wine blog, aims to bring wine information closer to the mass consumers. Adopting an unassuming attitude, the site is designed to share with consumers from all levels.

In the beginning?

It all started as an interest, then things became serious as more people wanted to know more about wines. So just for the fun, and half-tired with repeating, this site was created to share information with those people wanting to learn about wines. There wasnt a strong initial demand but based on internet traffic volume, it is growing slowly but surely.

The name Wine Xin is a phonetic twist to Wai Xins name. Although he is determined to keep his name as-is, the dialect name proved difficult for many people to remember. Jokingly proposed by a former colleague, today Wine Xin has become a synonym for Wai Xin.

Wai Xin is?

Wine XinOne day, he woke up and decided to throw Java coding out of his life. After a short career in two major IT consulting firms, he founded Wine Xin as a wine communication business.

So what is wine communication? It can be writing, sharing and hosting wine related events, so that the audiences walk away with something they have never know before.

Wai Xin is the main wine writer for Wine Xin and occasionally host wine events for consumers. Often spotted in tasting sessions with an unassuming attitude, Wai Xin is always open to opinions from trade and consumers.

For his effort and commitment in coaching CSW candidates, Wai Xin had received the inaugural award for Achieving Continuous Education (ACE) by WineCraft Marketing & Services. Some of these candidates includes sommeliers, food writer and retailers.

His wine communication and wine knowledge brought him to the prestigious inaugural Vinitaly International Academy certification course, and was subsequently certified an Italian Wine Ambassador for Singapore, the only one in South East Asia. Additionally he was bestowed the Trinchero Napa Valley Ambassador for his ongoing support for Californian wines.

Believing strongly that wine is for enjoyment and not a trading commodity, he encourages sensible, affordable drinking and the exploration of individual preferences.